Want to Find Out How Your Business Rated ? One of the oldest adages is ‘The Customer is always right.’ Is it still true in the context of todays’ social media? Lets take a look at the effect of what customers say can have on your online profile. Lets further look as to how this can have an effect on your business.
When chatting with your customers, it goes without saying to listen to what they have to tell you. If they are raving about your service or product the it is the right time to simply tell them you are on YELP, Google +, and TripAdvisor. They already know what to do! You don’t have to ask and some of the fine print in the social websites discourages fishing for ratings. So, encouraging them to rate your business on YELP.com, TripAdvisor.com, UrbanSpoon.com, FourSquare.com, Google PLus and Google.com is really not necessary. When you ask customers directly about how you are doing, or did, be prepared for feedback. there are always some customers who Continue reading →
Your Digital Footprint is key to being found on the internet. You LinkedIn profile is foundational to Your Digital Footprint. In an Interview at Cherent Ranch Studio, Charley Carlin give some of the whys about LinkedIn, including why you want, whether you know it or not, a visible digital footprint through LinkedIn.
Sometimes I feel like an evangelist when it comes to one’s LinkedIn Profile. It seems I tell the same story over and over, from slightly different angles, but is it the same story. For those who want the summary – Get your LinkedIn Profile in top notch shape. Clean it up as if your were going on that ultimate interview. Polish it until the shine is so deep it is a mirror. Your profile is your meal ticket. LinkedIn is where many recruiters go fishing. LinkedIn is where references are checked, Your LinkedIn Profile is where the rubber meets the road for jobs, referrals, and references. LinkedIn is the Human Resources Department of the future. This may sound a bit extreme for some, so lets look at real world claims an see what we can bring to light. Continue reading →
Today we’re going to look Social Media. Social media seems to be today’s buzz. The hottest newest marketing thing, but really it is something you been doing all along. You interact with people, you engage them, you talk with them – remember that phrase talk with them – you mix all that up and people do business with the people they trust. This is important. This is the way business has been done for a long time.
Now for the question that is always going to be asked. A question that is going to be asked and seems to be asked over and over again is What’s in it for me?
What’s in it for me?
I’m doing fine. If your business is great and you want to keep it just the way it is, then maybe you would be best to move along because you don’t need to change. Yes, for some businesses this can be totally ignored. That is a personal choice and small businesses, especially in smaller towns, or smaller markets just Continue reading →
With the catchphrase of Social Media circulating wildly about, I find definitions vary all over the map. Rather than tie anything down and take anyone on about the best definition I like to think of Social Media as communication. Communication with friends, prospects, customers, clients, vendors, suppliers and family. Social Media has been around for thousands of years, just under a few different names. Sitting around the campfire, people would tell stories about what was important to them. Whether it was their family, the local hunting grounds, the weather or the encounters of the day it was Social and it was Communication. Moving forward often travelers were a source of stories and communications from far away places that most would never visit. Social Media in another era is the newspapers that were inhaled from front to back to see what else might be happening it the town and far away places. Move to another era and the radio was a key source of the communications about happenings and prospects for the future. Magazines, newspapers, television, satellite, and internet now bombard many with so much communications that people are overwhelmed and even freaked out by the volume and the constant pinging. So what is one to do?
Work on the basics first. As simple as that statement sounds over and over again I encounter people ignoring the basics.
Announce your intentions. Tell everyone you know, encounter, run into, or do business with of your intentions. For the small business this is so critical, especially since your customers may be only in your town, or neighborhood, depending upon your business. Simple Encounter One: I tell of one fellow who upon simply telling his facebook friends a tiny bit (a single posting) about his business to be sure they all knew. Well he had been a bit slow on business, when a small flood of requests for work poured in. He got several comments – ‘I did not know you did that’ – concerning his service. Note this was an auto detailer. Since that initial single posting, He has had a nice increase in business. Oh was that simple and easy. Looking for a piece of instant upgrade and no cost. That one is hard to beat. Simple Encounter Two: While I was working with an insurance salesman who was desiring more business and he knew he needed this ‘Social Media’ thing and he wanted work done upon his facebook and twitter accounts. He had set up accounts over a year before, and they have only languished. I had encountered him before and asked if he had my card. He said yes and started looking through a giant pile of business cards. Are those leads I asked? Yes they are he replied. I said call them all first and add them to you address book properly grouped and get back to me if you still need help. An old Russian proverb is: If you want a clean world, clean your own doorstep.
To translate this into social media lingo, clean up your connections, tell people you are in business and follow up with all your leads first, meanwhile lets start to build your digital footprint. See you in our next posting on Starting Your Social Media Profile.
About the Author:
As Social Media Guide empowering others on the Internet is a passion. Charley lives in beautiful San Luis Obispo County on the central coast of California. Charley is regularly seen every December in a full red suit and hat. Clear Thought, Clear Vision, and Consistent Action are his mantra. He and his wife, Anet, travel the southwest extensively.
Why Use LinkedIn ? This is a question that is asked quite often. Some believe that LinkedIn is only for those looking for a job. Often people think they are too busy to take the time to create a good profile. On and on excuses go and why argue. Everyone gets to make their own choices. So lets take a look and why utilization of LinkedIn is such a valuable tool for today’s business people. Whether you are fully employed, secure and happy with your job, or a job seeker LinkedIn can help you. Whether you are an independent consultant, a Realtor, a plumber, a programmer, a health care professional, an actor or a recent graduate, LinkedIn is a tool to help further your career and those to whom you are connected.
In today’s world it is not uncommon to look up or Google someone to see what Continue reading →