Your Digital Footprint is key to being found on the internet. You LinkedIn profile is foundational to Your Digital Footprint. In an Interview at Cherent Ranch Studio, Charley Carlin give some of the whys about LinkedIn, including why you want, whether you know it or not, a visible digital footprint through LinkedIn.
Sometimes I feel like an evangelist when it comes to one’s LinkedIn Profile. It seems I tell the same story over and over, from slightly different angles, but is it the same story. For those who want the summary – Get your LinkedIn Profile in top notch shape. Clean it up as if your were going on that ultimate interview. Polish it until the shine is so deep it is a mirror. Your profile is your meal ticket. LinkedIn is where many recruiters go fishing. LinkedIn is where references are checked, Your LinkedIn Profile is where the rubber meets the road for jobs, referrals, and references. LinkedIn is the Human Resources Department of the future. This may sound a bit extreme for some, so lets look at real world claims an see what we can bring to light. Continue reading →
Social Media Beginnings, The Question is what is it? Where do I start? It is the Buzz of this year (and probably several years) is the phrase Social Media. Everyone is an expert. Speakers everywhere are casting their nets to rake in clients. Webinars promise the answer. Social Media secrets are being revealed by executives and movement leaders everywhere. Each guru has their set of ‘secrets.’ The desire to find the magic bullet can be so intense that the research can go on and on and on. The list of things to do, sites to register, pages to write, search engine optimization tricks, branding , site metrics, return on investment, and a hundred more items seem to be beckoning to consume every minute of your day. What is one to do? Continue reading →
With the catchphrase of Social Media circulating wildly about, I find definitions vary all over the map. Rather than tie anything down and take anyone on about the best definition I like to think of Social Media as communication. Communication with friends, prospects, customers, clients, vendors, suppliers and family. Social Media has been around for thousands of years, just under a few different names. Sitting around the campfire, people would tell stories about what was important to them. Whether it was their family, the local hunting grounds, the weather or the encounters of the day it was Social and it was Communication. Moving forward often travelers were a source of stories and communications from far away places that most would never visit. Social Media in another era is the newspapers that were inhaled from front to back to see what else might be happening it the town and far away places. Move to another era and the radio was a key source of the communications about happenings and prospects for the future. Magazines, newspapers, television, satellite, and internet now bombard many with so much communications that people are overwhelmed and even freaked out by the volume and the constant pinging. So what is one to do?
Work on the basics first. As simple as that statement sounds over and over again I encounter people ignoring the basics.
Announce your intentions. Tell everyone you know, encounter, run into, or do business with of your intentions. For the small business this is so critical, especially since your customers may be only in your town, or neighborhood, depending upon your business. Simple Encounter One: I tell of one fellow who upon simply telling his facebook friends a tiny bit (a single posting) about his business to be sure they all knew. Well he had been a bit slow on business, when a small flood of requests for work poured in. He got several comments – ‘I did not know you did that’ – concerning his service. Note this was an auto detailer. Since that initial single posting, He has had a nice increase in business. Oh was that simple and easy. Looking for a piece of instant upgrade and no cost. That one is hard to beat. Simple Encounter Two: While I was working with an insurance salesman who was desiring more business and he knew he needed this ‘Social Media’ thing and he wanted work done upon his facebook and twitter accounts. He had set up accounts over a year before, and they have only languished. I had encountered him before and asked if he had my card. He said yes and started looking through a giant pile of business cards. Are those leads I asked? Yes they are he replied. I said call them all first and add them to you address book properly grouped and get back to me if you still need help. An old Russian proverb is: If you want a clean world, clean your own doorstep.
To translate this into social media lingo, clean up your connections, tell people you are in business and follow up with all your leads first, meanwhile lets start to build your digital footprint. See you in our next posting on Starting Your Social Media Profile.
About the Author:
As Social Media Guide empowering others on the Internet is a passion. Charley lives in beautiful San Luis Obispo County on the central coast of California. Charley is regularly seen every December in a full red suit and hat. Clear Thought, Clear Vision, and Consistent Action are his mantra. He and his wife, Anet, travel the southwest extensively.
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